Viticult

Six months in, the commercial searches have moved from an average position in the 60s to the low 40s and non-brand impressions have gone from 3,446 to 43,983. Clicks on those terms have not arrived yet, and we say so.

Measured: Previous six months against the last six months, to 5 Sep 2026

non-brand impressions

from 3,446, six months in

month six of an ongoing programme. Measured Previous six months against the last six months, to 5 Sep 2026.

Measure	Before	After
Non-brand impressions	3,446	43,983
whisky cask ownership, position	79.5	38.3
whisky investment guide, position	66.9	26.2
whisky cask investment, position	70.8	42.0
investing in whisky casks, position	65.1	40.8

Position · where it was, where it istop 20top 10

whisky investment guide66.9 → 26.2
whisky cask ownership79.5 → 38.3
investing in whisky casks65.1 → 40.8
whisky cask investment70.8 → 42

Where they started

A high-scrutiny, compliance-sensitive niche where the commercial searches were effectively unranked: average position in the 60s across the set.

What was shipped

Content written to survive scrutiny in a niche where most of what ranks would not.
Guides and comparison pages around the searches investors make: cask ownership, the investment guide, investing in casks.
Position tracked weekly across the commercial set.

What changed

Commercial keyword set from an average position in the 60s to the low 40s.
Non-brand impressions 3,446 → 43,983.
“whisky investment guide” 66.9 → 26.2; “whisky cask ownership” 79.5 → 38.3.

What this demonstrates is the ability to write compliance-sensitive content in a high-scrutiny niche. Whisky cask investment sits outside FCA regulation, so it is not shown as regulated-sector experience and does not appear on adviser-facing pages.

Where the measurement stops

Sitewide clicks went 83 → 885, which looks like a tenfold win. It isn’t ours: 526 of the 529 attributed clicks are the brand name, non-brand clicks went 0 → 3, and the homepage gained tenfold clicks while its position barely moved (26.3 → 20.8). That is brand demand from elsewhere, so this page is framed on position only.

Two numbers, always labelled. The floor is what Search Console and analytics can prove. Where clicks are mostly people searching the brand name, we say so and don’t claim them. Where position has moved but clicks haven’t followed yet, we say that too. Multiples are shown as the two numbers they come from, never on their own.

These are one business’s results over the window stated. Yours depend on your market, your starting point and what we can ship. We don’t promise them.

Written by: Oliver Hodgson · Founder, Julio
Source: The client’s own Search Console export

Frazer James

A chartered financial planning firm whose search traffic had fallen by more than three quarters in a year. Month one was repair: 150 thin pages pruned or redirected, 12 rebuilt, 14 refreshed, every post indexed. Positions on the surviving pages started moving before the new pages went live.

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