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SEO that scales, in writing.

Notes on content delivery, AI visibility and building Julio — for the people who run SEO for a living.

Why delivery — not strategy — is where SEO actually breaks

Most teams know what to do. The work falls over in the doing: research, briefs, drafts, publishing, tracking, refreshing — every week, for every site.

Oliver HodgsonJune 2026

4 min read

AI visibility: showing up in ChatGPT, Perplexity and AI Overviews

AI search

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AI visibility: showing up in ChatGPT, Perplexity and AI Overviews

Search isn’t only ten blue links anymore. A growing share of answers come from AI — and being cited there is becoming its own discipline.

Oliver HodgsonJune 2026

5 min read

What “autonomous SEO” actually means (and what it doesn’t)

Product

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What “autonomous SEO” actually means (and what it doesn’t)

Autonomous doesn’t mean unattended. It means the busywork runs itself and you stay in control of the decisions that matter.

Oliver HodgsonJune 2026

3 min read

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