A buyer doesn’t run one search. They run a sequence, and the sequence repeats within a sector. These are the routes we work, and who’s trusted at each stop today.
The map pack answers “near me”, an AI answer handles “is it worth it”, and a directory takes the shortlist. Reddit decides whether the shortlist is trusted, and LinkedIn is the last check before the call.
Treatment searches start on Google, but the decision is made looking at before-and-afters on Instagram and reviews, then confirmed by an AI answer and the map pack.
The shortlist is built in an AI answer and checked on LinkedIn before anyone searches a firm name. Directories carry more weight here than in most sectors.
Almost all of it happens before a website: the map pack, a trade directory, and a local Facebook group where someone asks for a recommendation.
[draft] Symptom searches are answered by publishers and AI before a clinic is considered; the clinic is chosen on reviews and the map pack.
[draft] The shortlist is built in an AI answer and checked on LinkedIn. Google is the last stop, not the first.
[draft] Two routes at once: the client route runs through LinkedIn and AI answers, the candidate route through job boards and Reddit.
[draft] Parents start with a publisher or an AI answer, check a forum, then look at the map pack and reviews.
The method doesn’t change. Tell us one search you’d like to win and we’ll open the route live on the call — here’s how it works.
Send us one search you’d like to win. We’ll open it live: who’s the answer today, what it’s built from, and what it would take to be you. You keep the plan either way.
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