Smart Solutions

A B2B lead-generation firm went from six to fifty-six qualified organic leads a month, and £90,000 of signed contracts, after the site was rebuilt around tools people search for rather than articles.

WordPressMeasured: Engagement period being confirmed with the client

qualified organic leads a month

from 6

monthly lead counts, before and after. Measured Engagement period being confirmed with the client.

Measure	Before	After
Qualified organic leads / month	6	56
Signed contract value from organicperiod being confirmed	—	£90,000

Where they started

Smart Solutions sells lead generation to other businesses, so its own website had to prove the point. Organic search was bringing in six qualified leads a month.

What was shipped

A complete rebuild of the website.
Programmatic SEO pages, built in sets around the searches buyers make before they get in touch.
Tools instead of articles: things a buyer would actually use, then distributed to where they get found, including YouTube.
Work to get the firm named in AI answers. This is the strongest AI-answer result in our portfolio.

What changed

Qualified organic leads went from six a month to fifty-six.
£90,000 of contracts signed from leads that arrived through organic search.
The firm is now named in AI answers for the searches its buyers make.

This is where the method came from. Unique assets rather than blog posts, distributed to where they get cited: it is not a thesis, it happened here first and produced £90,000 of signed work.

Where the measurement stops

Lead counts and the definition of “qualified” are Smart Solutions’ own, not ours. We are confirming the system the counts come from and the period the contract value covers before this page goes live, and both will be named here.

These are one business’s results over the window stated. Yours depend on your market, your starting point and what we can ship. We don’t promise them.

Written by: Oliver Hodgson · Founder, Julio
Source: The client’s own Search Console export and lead count

Chris Howlett

A London still life, product and beauty photographer whose site now earns more clicks from what he shoots than from his name. Impressions up 60%, clicks up 35%, with the content pages doing the work.

See who owns your search. Free, on the call.

Send us one search you’d like to win. We’ll open it live: who’s the answer today, what it’s built from, and what it would take to be you. You keep the plan either way.