Photography · Still life, product and beauty, London
Done for youChris Howlett
A London still life, product and beauty photographer whose site now earns more clicks from what he shoots than from his name. Impressions up 60%, clicks up 35%, with the content pages doing the work.
impressions in four months
clicks +35%, most of them not the brand name
two four-month periods. Measured 24 Sep 2025 – 24 Jan 2026 against 24 Jan – 24 May 2026.
| Measure | Before | After |
|---|---|---|
| Clicks+35% | 1,001 | 1,349 |
| Impressions+60% | 181,897 | 291,342 |
| Non-branded clicks | 226 | 302 |
| Branded clicks | 163 | 224 |
Content pages
| Page | Clicks | Impressions | Position |
|---|---|---|---|
| What is a packshot | 1 → 27 | 9,137 → 31,699 | 9.6 → 9.1 |
| Contemporary still life | 26 → 52 | 4,421 → 5,246 | 9.6 → 6.4 |
| Still life services | 9 → 21 | 1,351 → 2,769 | — |
| Jewellery packshots | 0 → 17 | 429 → 1,475 | 40.5 → 16.1 |
| How to become a still life photographer | 4 → 15 | 600 → 1,565 | 18.1 → 16.1 |
| Drinks & liquids | 3 → 13 | 1,111 → 2,603 | 22.8 → 15.4 |
| Makeup product photography | 0 → 9 | 834 → 1,744 | 63.0 → 35.6 |
Searches that gained
| Search | Clicks | Position |
|---|---|---|
| contemporary still life photography | 8 → 15 | 6.4 → 5.3 |
| makeup photographers | 7 → 11 | 7.8 → 4.3 |
| still life photographer london | 0 → 6 | 12.8 → 9.5 |
| cosmetic product photography | 1 → 5 | 35.3 → 19.4 |
| beauty product photography | 2 → 9 | 28.1 → 21.8 |
Where they started
A strong portfolio that surfaced mostly for the photographer’s own name. The searches art directors and brands make before they brief a shoot were going to other studios.
What was shipped
- Pages that answer the questions buyers search before they brief: what a packshot is, what contemporary still life means, how the genre works.
- Genre pages for jewellery packshots, drinks and liquids, and makeup product photography.
- Ongoing on-page work across the portfolio, measured page by page in Search Console.
What changed
- Sitewide clicks 1,001 → 1,349 and impressions 181,897 → 291,342 across matching four-month periods.
- Non-branded clicks 226 → 302, ahead of branded clicks at 224. More people arrive for the work than for the name.
- The packshot explainer went from 1 click to 27; the contemporary still life page from 26 to 52 at position 6.4.
“Fantastic advice and a bespoke service helped in pushing my web presence further.”
What went the other way
- Product photography terms went backwards while content, beauty and still life gained: “product photographer london” 3.6 → 9.4, “product photography london” 9.1 → 17.0.
- “cosmetic photographers” fell from 5 clicks to 0 (position 4.5 → 9.8) and “still life advertising photography” from 7 to 0.
- The homepage gained clicks but lost position, 16.3 → 18.7, and the jewellery page fell from 89 clicks to 79.
- Those are the highest-intent commercial terms on the site. It is a genuine trade, and diagnosing it is the current work.
Where the measurement stops
Two numbers, always labelled. The floor is what Search Console and analytics can prove. Where clicks are mostly people searching the brand name, we say so and don’t claim them. Where position has moved but clicks haven’t followed yet, we say that too. Multiples are shown as the two numbers they come from, never on their own.
These are one business’s results over the window stated. Yours depend on your market, your starting point and what we can ship. We don’t promise them.
- Written by
- Oliver Hodgson · Founder, Julio
- Source
- The client’s own Search Console export
Next
Jonathan KnowlesA large, image-heavy advertising portfolio with a recognisable name. Clicks up 88% and impressions up 136% across matching eight-month periods, with the growth in the genre searches that bring commissions, and abroad.
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