Jonathan Knowles

A large, image-heavy advertising portfolio with a recognisable name. Clicks up 88% and impressions up 136% across matching eight-month periods, with the growth in the genre searches that bring commissions, and abroad.

Measured: 6 May 2025 – 4 Jan 2026 against 5 Jan – 4 Sep 2026

+0%

organic clicks

impressions +136%, one image-pack page excluded

two eight-month periods, an ongoing relationship since 2025. Measured 6 May 2025 – 4 Jan 2026 against 5 Jan – 4 Sep 2026.

Measure	Before	After
Organic clicksexcl. /twiggy/	—	+88%
Impressionsexcl. /twiggy/	—	+136%
Average position, UK	9.3	6.7
Average position, US	10.3	6.0

Commercial pages

Page	Clicks	Position
Still life	312 → 751	12.5 → 9.1
Drinks photography	139 → 222	17.5 → 13.2
Perfume & cosmetics	28 → 111	10.8 → 8.5
Liquid	29 → 67	—
Liquid / O2	26 → 54	—
Budweiser World Cup	0 → 64	~12,000 impressions

Searches

Search	Clicks	Position
still life photographers	58 → 180	11.6 → 9.2
perfume photographers	5 → 15	29.6 → 3.1
still life photographer london	6 → 18	—
liquid photography	2 → 10	—

International

Market	Clicks	Position
Australia	88 → 250	12.2 → 5.5
New Zealand	6 → 70	10.9 → 4.7
Italy	91 → 144	8.4 → 4.5
Germany	61 → 102	10.7 → 5.1
France	72 → 131	10.2 → 5.3

Where they started

Hundreds of image-only project pages, a name that already ranked, and a photographer who would not have generic SEO content anywhere near it. The work had to be done at scale on what was there, and on his real projects.

What was shipped

On-page at scale: meta titles, descriptions and headers rewritten across the site, and correct alt text on every image across hundreds of image-only project pages.
A programmatic international layer of country and language pages.
Case studies as content. The Budweiser FIFA World Cup pages target who-shot-it searches: long-tail and entirely genuine.

What changed

Organic clicks up 88% and impressions up 136%, excluding one image-pack page (see below).
Average position in the UK 9.3 → 6.7; in the US 10.3 → 6.0.
“perfume photographers” went from position 29.6 to 3.1; “still life photographers” from 58 clicks to 180.

What went the other way

The localised country pages underperformed. /it/ /de/ /ja/ /ko/ /cn/ /fr/ combined went 12 → 91 clicks, and /fr/ earned 1 click while France sent 131. The international gain came from the English site ranking abroad, not from translation. Hreflang and market targeting are the current fix.
“advertising photographers” traded down, position 6.4 → 16.4, while the specific genre terms gained.

Where the measurement stops

Branded clicks went 1,652 → 2,965. Much of that is Jonathan’s own profile and awards, not our work, and we don’t claim it. No pre-engagement baseline exists: work began in 2025 and Search Console holds sixteen months, so this is a relationship, not a before-and-after. There is no enquiry data. The Budweiser pages are recent work, not part of the original 2025 rebuild.

Sitewide, clicks went 3,514 → 6,708 and impressions 161,171 → 519,327. We don’t publish those as the result. One page, /twiggy/, an image-pack result for the model Twiggy, went 13,874 → 171,118 impressions and accounts for 44% of all impression growth. It has nothing to do with commercial demand, so the +88% and +136% above exclude it.

These are one business’s results over the window stated. Yours depend on your market, your starting point and what we can ship. We don’t promise them.

Written by: Oliver Hodgson · Founder, Julio
Source: The client’s own Search Console export

Global Phoenix

Eight months in: 42,530 impressions against 5,827, six new pages ranking from zero, and the assisted living cluster climbing from position 19.5 to 13.1 with the money terms now visible in the top 20. Clicks follow position; that is the next phase.

See who owns your search. Free, on the call.

Send us one search you’d like to win. We’ll open it live: who’s the answer today, what it’s built from, and what it would take to be you. You keep the plan either way.