Julio’s toy town: a high street of salons, a barber’s and a clinic
Health and beauty

Marketing and reception for personal trainers

People choosing a trainer want to see who you are, who you help and what it costs. Julio builds a site that shows that honestly, posts for you and replies to every enquiry while you’re on the gym floor.

  • £0 upfront
  • £79 a month
  • No contract
  • Live in about 48 hours
Julio dressed as a personal trainer, in a tracksuit with a whistle, holding a kettlebell

What is Julio?

Julio is the marketing team and receptionist you text: it builds your website, gets you found, and answers every enquiry.

  1. WebsiteBuilt, hosted and live
  2. MarketingGoogle, AI search and Instagram
  3. ReceptionistEvery call and enquiry answered

£0 upfront · from £79 a month · no contract · change anything by text

Sound familiar?

What gets in the way

  • You’re coaching all day, so messages wait until evening and people book someone else.

  • January is packed, then sign-ups fall away just as clients start missing sessions.

  • Transformation posts get attention, but body-shape claims are where the ASA steps in.

How it works

Your website, marketing and receptionist, in one.

  1. 01 · Website

    A new website, built and live in 48 hours

    Julio reads your current site, Instagram and reviews, then builds pages on who you help, your packages, and your qualifications and insurance. Text “I’m full on mornings until March” and your site says so in minutes.

  2. 02 · Marketing

    Found on Google, AI search and Instagram

    Each week Julio writes a page people search, like what a personal trainer costs near you, keeps your Google profile fresh and turns client milestones, shared with their OK, into posts. Approve each with a tap.

    How people look for you

    • “personal trainer near me”
    • “personal trainer [town]”
    • “PT for beginners near me”
    • “postnatal personal trainer [town]”
    Julio · this week
    • “How much does a personal trainer cost in [town]?”, with your real packages
    • “Strength training for beginners in [town]”: what a first session looks like
    • A client’s strength milestone, like a first unassisted pull-up, shared with their OK
    Next week’s Instagram, for you to approve
  3. 03 · Receptionist

    Every call and enquiry answered

    When someone calls, messages or fills in your form, Julio replies in seconds as you, shares your prices and books a free consultation. Then it texts you their name and when they’re coming, leaving health questions to you.

    Replies to every enquiry: on Julio. Calls, messages and bookings: on Julio + Receptionist.

    JulioExample

    How much is PT? I’d like to get fitter before my wedding in June.

    JulioCongratulations. Sessions are £40 each or £360 for 10. Jess can talk through what you’d like at a free 20-minute consultation. Monday at 7am?

    I’ve got 2 sessions left. Can I book another block with Jess?

    JulioYes. A block of 10 is £360. Shall I keep your Monday and Thursday 7am slots for the next five weeks?

    Julio behind a reception desk with a headset, holding up a phone
Every week

Julio texts you what came in

What it did, who got in touch and what it suggests next. You just reply.

JulioExample

Morning! Last week:
Replied to 18 enquiries while you were training clients, each within a minute
Booked 5 free consultations
Reminded 4 clients whose session packs are running out
Next up: shall I post your September morning slots on Instagram?

Pricing

What it costs

Website

£79 /month

£0 upfront, no contract, cancel by text.

  • A new site, copied from yours or upgraded
  • Hosting, and your domain connected
  • Changes by text
  • Google basics built in: fast, mobile, your business details in Google’s format, and a sitemap
  • Every enquiry recorded, with where it came from

Julio does the work, and a person checks your launch.

Join the waitlist
Recommended

Julio

£249 /month

£0 upfront, no contract, cancel by text.

Everything in Website, plus:

  • Weekly Google and AI-search work
  • Instagram posts you approve
  • Every enquiry to your phone
  • Replies to leads in about 60 seconds
  • Missed calls texted back
  • Review requests
  • A chat on your site

Julio does the work, and a person looks at anything it isn’t sure about.

Join the waitlist

Julio + Receptionist

£349 /month

£0 upfront, no contract, cancel by text.

Everything in Julio, plus:

  • The AI receptionist: answers your calls, takes messages and books people in
  • A fair-use call allowance each month

For when the phone rings and you can’t pick up.

Join the waitlist

Every plan: £0 upfront, no contract, cancel by text.

Add to either plan

+ Ads

from£399 /month + ad spend

Minimum ad spend £500 a month.

  • Meta and Google ads run by Julio and checked by a specialist
  • Your cost per enquiry, every month

Add it to either plan. No contract.

Join the waitlist

+ Your own expert

+£250 /month

A person on your account.

  • A named person
  • A monthly call
  • Checks before anything goes live

Add it to either plan. No contract.

Join the waitlist

See every plan and price

Questions

Questions personal trainers ask

Can I post before-and-after photos?

Yes, if they’re real, taken in the same light and pose, and shared with the client’s written permission. Julio won’t add claims about weight lost or time taken.

Can I promise results?

No. The advertising rules ban promising a set amount of weight in a set time, and testimonials don’t count as proof. Julio talks about what you do and how you coach instead.

I run a small gym. Will joining fees cause a problem?

Not if they’re in the price people see. Julio shows the total, including any joining fee.

Can Julio give clients nutrition or medical advice?

No. Julio answers questions about times and prices and passes anything about health to you. It won’t call you a dietitian unless you’re registered as one.

Can Julio pick up calls while I’m with a client?

With Julio + Receptionist (£349 a month), yes: it answers, takes messages and books consultations. With Julio (£249 a month), a call you miss gets a text back.

The rules Julio follows for personal trainers

  • No promises of a set weight loss in a set time, or of losing fat from one area (CAP Code 13)
  • Fitness results shown only if realistic and evidenced; testimonials alone aren’t proof (ASA)
  • Prices include any joining or booking fee (DMCC Act 2024); “dietitian” only if HCPC-registered

Get a better website. Then win more customers.

Julio builds your new website, free to see. £79 a month to go live.

Join the waitlist
£0upfront
48 hoursto go live
60sto reply to every enquiry, on the Julio plan
0contracts

Join the waitlist

Julio is launching soon. Leave your details and you'll be among the first to see your new website.

I run a

We'll only email you about Julio's launch. Privacy