Julio’s toy town: a high street of salons, a barber’s and a clinic
Health and beauty

Marketing and reception for hair salons

Clients choose a salon from its photos, its prices and how easy it is to book. Julio builds you a site that shows all three, markets it every week and replies while you’re mid-colour.

  • £0 upfront
  • £79 a month
  • No contract
  • Live in about 48 hours
Julio dressed as a hairdresser, with scissors, a comb and a hairdryer on his belt

What is Julio?

Julio is the marketing team and receptionist you text: it builds your website, gets you found, and answers every enquiry.

  1. WebsiteBuilt, hosted and live
  2. MarketingGoogle, AI search and Instagram
  3. ReceptionistEvery call and enquiry answered

£0 upfront · from £79 a month · no contract · change anything by text

Sound familiar?

What gets in the way

  • Marketplaces take a cut of every new client’s first booking.

  • The phone rings while your hands are in foils, and a missed call books somewhere else.

  • No-shows on long colour slots, and new clients who forget the 48-hour skin test.

How it works

Your website, marketing and receptionist, in one.

  1. 01 · Website

    A new website, built and live in 48 hours

    Julio reads your old site, Google profile and reviews, then builds pages for your prices, each stylist’s work and the 48-hour skin test. Text a change, like “add Amy’s late Thursdays”, and it’s live in minutes.

  2. 02 · Marketing

    Found on Google, AI search and Instagram

    Each week Julio writes a page for what people search, like balayage prices in your town, keeps your Google profile current and turns your latest colour work into posts. You approve each one with a tap.

    How people look for you

    • “hairdressers near me”
    • “balayage [town]”
    • “colour correction near me”
    • “curly hair specialist near me”
    Julio · this week
    • “Balayage in [town]: what it costs and how long it takes”, with your real prices
    • A colour correction page: the consultation, the skin test and why it can take two visits
    • A client’s colour before and after, with her written OK and no filter on the “after”
    Next week’s Instagram, for you to approve
  3. 03 · Receptionist

    Every call and enquiry answered

    When someone calls, messages or fills in your form, Julio replies in seconds as your salon, asks which stylist they’d like and books them in, with a patch test 48 hours before any colour. Then it texts you who booked what.

    Replies to every enquiry: on Julio. Calls, messages and bookings: on Julio + Receptionist.

    JulioExample

    Hi, can I get a full head of highlights this Saturday?

    JulioIs it your first colour with us? You’ll need a patch test 48 hours before, so by Thursday. Amy has Saturday at 10am. Shall I book both?

    Can I book a cut and blow-dry with Amy on Friday?

    JulioAmy has Friday at 11am or 4:30pm. Which would you like? You’ll get a reminder the day before.

    Julio behind a reception desk with a headset, holding up a phone
Every week

Julio texts you what came in

What it did, who got in touch and what it suggests next. You just reply.

JulioExample

Morning! Last week:
Answered 11 calls while you were with clients, and booked 6 of them in
Replied to 19 enquiries, each within a minute
Asked all 42 of last week’s clients for a Google review
Next up: Tuesdays are quiet. Shall I post your Tuesday blow-dry slots on Instagram?

Pricing

What it costs

Website

£79 /month

£0 upfront, no contract, cancel by text.

  • A new site, copied from yours or upgraded
  • Hosting, and your domain connected
  • Changes by text
  • Google basics built in: fast, mobile, your business details in Google’s format, and a sitemap
  • Every enquiry recorded, with where it came from

Julio does the work, and a person checks your launch.

Join the waitlist
Recommended

Julio

£249 /month

£0 upfront, no contract, cancel by text.

Everything in Website, plus:

  • Weekly Google and AI-search work
  • Instagram posts you approve
  • Every enquiry to your phone
  • Replies to leads in about 60 seconds
  • Missed calls texted back
  • Review requests
  • A chat on your site

Julio does the work, and a person looks at anything it isn’t sure about.

Join the waitlist

Julio + Receptionist

£349 /month

£0 upfront, no contract, cancel by text.

Everything in Julio, plus:

  • The AI receptionist: answers your calls, takes messages and books people in
  • A fair-use call allowance each month

For when the phone rings and you can’t pick up.

Join the waitlist

Every plan: £0 upfront, no contract, cancel by text.

Add to either plan

+ Ads

from£399 /month + ad spend

Minimum ad spend £500 a month.

  • Meta and Google ads run by Julio and checked by a specialist
  • Your cost per enquiry, every month

Add it to either plan. No contract.

Join the waitlist

+ Your own expert

+£250 /month

A person on your account.

  • A named person
  • A monthly call
  • Checks before anything goes live

Add it to either plan. No contract.

Join the waitlist

See every plan and price

Questions

Questions hair salons ask

Will it work with Fresha, Treatwell or Booksy?

Yes. Your Book button goes to the booking app you already use, so your diary stays in one place.

Will I still pay marketplace fees?

Julio sends people to your own booking link rather than a marketplace listing. Each platform sets its own fees for those bookings, so check your plan.

How does Julio handle skin allergy tests?

When someone asks for colour, Julio checks whether they need a test and allows at least 48 hours before the appointment, as the NHBF advises. Your salon’s own rules come first.

Can Julio pick up the phone while I’m with a client?

Yes, on Julio + Receptionist (£349 a month): it answers calls, takes messages and books clients in. On Julio (£249 a month), missed calls are texted back.

Can I show my clients’ hair on the site?

Yes, with each client’s permission for marketing. Julio records it and takes the photo down if they change their mind.

The rules Julio follows for hair salons

  • A skin allergy test at least 48 hours before colour, and no colour for under-16s (NHBF)
  • No “best salon in [town]” claims without evidence, and no retouching the “after” only (ASA)
  • Reviews shown word for word, and every client asked, not only happy ones (DMCC Act 2024)

Get a better website. Then win more customers.

Julio builds your new website, free to see. £79 a month to go live.

Join the waitlist
£0upfront
48 hoursto go live
60sto reply to every enquiry, on the Julio plan
0contracts

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