Julio’s toy town: a high street of salons, a barber’s and a clinic
Health and beauty

Marketing and reception for beauty salons

Clients scroll your work, check your prices, then book whoever replies first. Julio builds a site that shows your treatments properly, posts your work and answers every message while you’re mid-infill.

  • £0 upfront
  • £79 a month
  • No contract
  • Live in about 48 hours
Julio dressed as a beauty therapist, holding a nail file and polish

What is Julio?

Julio is the marketing team and receptionist you text: it builds your website, gets you found, and answers every enquiry.

  1. WebsiteBuilt, hosted and live
  2. MarketingGoogle, AI search and Instagram
  3. ReceptionistEvery call and enquiry answered

£0 upfront · from £79 a month · no contract · change anything by text

Sound familiar?

What gets in the way

  • Instagram DMs asking “how much?” pile up while you’re with a client, then go cold.

  • Marketplaces take a cut from new clients, and a lapsed regular can count as new again.

  • Lash and brow tints need patch tests, and infills only work if clients rebook on time.

How it works

Your website, marketing and receptionist, in one.

  1. 01 · Website

    A new website, built and live in 48 hours

    Julio reads your current site, Instagram and reviews, then builds a treatment menu with prices and times, plus patch test and aftercare pages. Text “add BIAB infills to the menu” and it’s there in minutes.

  2. 02 · Marketing

    Found on Google, AI search and Instagram

    Each week Julio writes a page clients search for, like how long a lash lift lasts, keeps your Google profile fresh and turns your newest nail sets into reels. Nothing posts until you’ve approved it.

    How people look for you

    • “nail salon near me”
    • “BIAB nails [town]”
    • “lash lift near me”
    • “brow lamination [town]”
    Julio · this week
    • “BIAB or gel nails: which lasts longer?”, answered plainly, with your prices for each
    • “Lash lift in [town]”: what happens, how long it lasts, the patch test and aftercare
    • A close-up reel of a nail set from start to finish, with the colour and the price
    Next week’s Instagram, for you to approve
  3. 03 · Receptionist

    Every call and enquiry answered

    When a call, form or DM comes in, Julio replies in seconds as your salon, gives the price and books the treatment, with a patch test first for new tint clients. Then it texts you who booked and which treatment.

    Replies to every enquiry: on Julio. Calls, messages and bookings: on Julio + Receptionist.

    JulioExample

    how much is a lash lift and do you have anything Friday?

    JulioA lash lift with tint is £45. New clients need a patch test 48 hours before, so Wednesday. Chloe has Friday at 1pm. Shall I book both?

    Can I book my infill with Chloe next week?

    JulioChloe has Thursday at 5pm or Saturday at 10am. Which suits? I’ll send the aftercare notes with your confirmation.

    Julio behind a reception desk with a headset, holding up a phone
Every week

Julio texts you what came in

What it did, who got in touch and what it suggests next. You just reply.

JulioExample

Morning! Last week:
Replied to 26 website and phone enquiries, each within a minute
Booked 9 patch tests ahead of new clients’ appointments
Posted 3 reels of your nail sets, as you approved
Next up: shall I put your gift vouchers on your homepage before Christmas?

Pricing

What it costs

Website

£79 /month

£0 upfront, no contract, cancel by text.

  • A new site, copied from yours or upgraded
  • Hosting, and your domain connected
  • Changes by text
  • Google basics built in: fast, mobile, your business details in Google’s format, and a sitemap
  • Every enquiry recorded, with where it came from

Julio does the work, and a person checks your launch.

Join the waitlist
Recommended

Julio

£249 /month

£0 upfront, no contract, cancel by text.

Everything in Website, plus:

  • Weekly Google and AI-search work
  • Instagram posts you approve
  • Every enquiry to your phone
  • Replies to leads in about 60 seconds
  • Missed calls texted back
  • Review requests
  • A chat on your site

Julio does the work, and a person looks at anything it isn’t sure about.

Join the waitlist

Julio + Receptionist

£349 /month

£0 upfront, no contract, cancel by text.

Everything in Julio, plus:

  • The AI receptionist: answers your calls, takes messages and books people in
  • A fair-use call allowance each month

For when the phone rings and you can’t pick up.

Join the waitlist

Every plan: £0 upfront, no contract, cancel by text.

Add to either plan

+ Ads

from£399 /month + ad spend

Minimum ad spend £500 a month.

  • Meta and Google ads run by Julio and checked by a specialist
  • Your cost per enquiry, every month

Add it to either plan. No contract.

Join the waitlist

+ Your own expert

+£250 /month

A person on your account.

  • A named person
  • A monthly call
  • Checks before anything goes live

Add it to either plan. No contract.

Join the waitlist

See every plan and price

Questions

Questions beauty salons ask

Will it work with my booking app?

Yes. Your Book button goes to the app you already use, such as Fresha, Treatwell or Booksy. Text us your direct link.

Can Julio answer calls while I’m doing a set?

On Julio + Receptionist (£349 a month) it answers calls, takes messages and books clients in. On Julio (£249 a month), messages get a reply in about a minute and missed calls a text back.

Can I post before-and-after photos?

Yes, with the client’s permission. Both photos must be real and treated the same: no filters or editing on the “after” only.

Can you target prom season?

For nails, lashes and make-up, yes. Peels, microneedling, laser and microblading count as cosmetic interventions, so Julio won’t aim those at under-18s.

Can Julio market teeth whitening for us?

No. In the UK only registered dental professionals can provide it, so Julio won’t market it for a salon.

The rules Julio follows for beauty salons

  • Peels, microneedling, laser and microblading are never marketed to under-18s (CAP Code 12.25)
  • Treatment claims only with evidence, and no editing the “after” photo only (ASA)
  • Patch tests for lash and brow tints, in line with NHBF protocols and the maker’s instructions

Get a better website. Then win more customers.

Julio builds your new website, free to see. £79 a month to go live.

Join the waitlist
£0upfront
48 hoursto go live
60sto reply to every enquiry, on the Julio plan
0contracts

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