SaaS SEO · B2B software
Synaite
A B2B SaaS turned its blog into a pipeline — organic sign-ups grew 11× as Julio targeted buyer-intent queries.
organic sign-ups
in six months
Organic sign-ups / month
Organic sign-ups / mo
Page-1 keywords
CAC vs paid
The challenge
Synaite published thought-leadership that read well but ranked for nothing commercial. Demos came from paid alone, and the blog drove almost no trials — every new sign-up had a cost attached.
What Julio did
- Julio mapped the problem-aware and comparison queries their buyers search before booking a demo.
- It produced comparison pages, use-case guides and integration content around those terms, published to Webflow.
- It reoptimised the pages that stalled and kept the cluster interlinked so authority compounded.
The results
- Organic sign-ups grew roughly 11× over six months.
- Page-one rankings expanded from 14 to 180+ commercial keywords.
- Organic overtook paid as the largest source of qualified trials.
“Julio rebuilt our content around what buyers actually search. Organic is now our biggest source of qualified sign-ups.”
Figures shown are illustrative sample data, pending publication of verified client results.
Next case study
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