Portfolio SEO · Advertising photographer
Jonathan Knowles
An advertising photographer made his portfolio discoverable to the art directors briefing the work.
search visibility
in six months
Search visibility index
Search visibility
Page-1 keywords
Portfolio enquiries / mo
The challenge
Jonathan's work is world-class, but his portfolio only surfaced for his own name. The commercial searches that matter — "still life photographer", "drinks photography London", "liquid photography" — sent that work to competitors who simply ranked better.
What Julio did
- Julio mapped the commercial and editorial queries art directors actually search when sourcing a shoot.
- It built genre and project pages around those terms — keeping Jonathan's minimal aesthetic — and published them to Webflow.
- It monitored which galleries gained traction and reoptimised the ones lagging, compounding the visibility month over month.
The results
- Overall search visibility grew roughly 7× over six months.
- Page-one rankings expanded from 8 keywords to over 120 commercial and editorial terms.
- Inbound portfolio enquiries rose from a trickle to ~19 a month, from briefs that found him through search.
“In six months my search visibility jumped 7×. Now the right art directors and brands find my portfolio before anyone briefs a shoot.”
Figures shown are illustrative sample data, pending publication of verified client results.
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