Ecommerce SEO · D2C brand
Afarbetter
A D2C brand grew organic revenue 4× as Julio built out collection and buying-guide content on Shopify.
organic revenue
in five months
Organic revenue index
Organic revenue
Non-brand organic clicks
Blended CAC
The challenge
Afarbetter relied on paid social, with thin collection pages and no editorial content. Organic search barely registered in revenue, and rising ad costs were squeezing margin on every order.
What Julio did
- Julio researched the category, comparison and buying-guide queries shoppers use before purchase.
- It enriched collection pages and published buying guides and comparisons to Shopify, all on-brand.
- It tracked which pages converted and reoptimised the rest, compounding organic revenue month over month.
The results
- Organic revenue grew roughly 4× over five months.
- Non-brand organic clicks rose more than 8×.
- Blended acquisition cost fell as organic took share from paid social.
“Julio runs our content engine. Organic went from an afterthought to a channel that pays for itself several times over.”
Figures shown are illustrative sample data, pending publication of verified client results.
Next case study
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